by Rachel Hunkler
Community Matters and the Eradicate Hate Global Summit share the goal of empowering and engaging youth voices. We believe including young people in anti-hate and community safety efforts is critical to their success.
We know that young people’s actions can make a tremendous difference – sometimes the difference between life and death. Research on this topic indicates that approximately 80% of school shooters leak communications indicating their intentions prior to their attack. Research also tells us that peers are more likely to receive these leaked communications and are, therefore, much better positioned to identify concerning behaviors.
That’s why Community Matters and Eradicate Hate teamed up for the UP End Hate initiative, which launched in September 2024. UP End Hate is designed specifically to equip young people ages 12-22 with the knowledge and skills they need to be an upstander — someone who knows the warning signs of someone on a potential pathway to violence, pays attention to changes in peers’ behaviors, and speaks up when something is concerning.
While UP End Hate is a nationwide awareness campaign, Community Matters is piloting an in-person component in 10 middle and high schools across the United States. The pilot infuses Community Matters’ existing Safe School Ambassadors® program with additional resources and training on topics like hate online, how to tell if something is a joke, and what the warning signs are that an Ambassador should seek help for a peer.
Last semester, Community Matters trained approximately 400 students at the 10 pilot UP End Hate schools. This semester, these Ambassadors will use the newly launched UP End Hate Student Toolkit to run their own peer-to-peer campaigns to raise awareness about how students can foster resilient school communities. With pre-made posters, social media posts, daily announcement scripts, and suggested school-wide activities, the toolkit delivers a ready-made digital “campaign-in-a-box” for students to immediately use.
Eradicate Hate and Community Matters co-designed the toolkit’s campaign messaging, which focuses on three actionable categories to be an effective upstander and to create safer school communities — being kind, being curious, and being courageous. For example:
Be kind: Say “hello” to the first 10 people you see today.
Be curious: Learn the warning signs that a classmate might need extra support.
Be courageous: Speak up when you notice hateful words or actions, in person or online.
While the individual actions themselves are simple, their collective potential impact on school climate is enormous. Ambassadors at the 10 pilot schools will test out the effect these toolkits have on their school communities and share results at a virtual meeting later this spring.
In addition, as part of Family Group meetings this semester, Ambassadors will take the free UP End Hate “Hate 101” mini-course to become a certified UP End Hate Upstander. Finally, Ambassadors will be invited to join their peers around the country for a free, four-part virtual UP End Hate youth webinar series that will take place in late February and early March.
While these 10 pilot schools are part of the formal pilot program, all resources and events for UP End Hate are free and accessible online. Any student can become a certified Upstander, and any school can download and use the toolkit, regardless of any prior affiliation with the UP End Hate project. We encourage any schools, students, and educators interested in this work to visit www.upendhate.org and follow us on Instagram to get involved.
About UP End Hate:
UP End Hate is run by the Eradicate Hate Global Summit (EHGS), Community Matters, The Reilly Group, and Moonshot, with input from a 20-member Youth Advisory Council. The FY23 Department of Homeland Security Targeted Violence and Terrorism Prevention (TVTP) grant program funds UP End Hate. All materials hosted on the UP End Hate website are free and accessible to the public. The campaign is anonymous and does not collect any personally identifiable information.
Rachel Hunkler serves as the Director of Programming and Evaluation at the Eradicate Hate Global Summit. In this role, she oversees the strategic design, execution, evaluation, and scaling of the Summit’s yearlong programs and the integration of these programs into the Summit’s Working Groups. Hunkler provides leadership and expertise on efforts to gather, analyze, and disseminate impact data on the Summit’s Working Groups and programs. She specializes in instructional design, training facilitation, program management, and monitoring and evaluation. Read Rachel’s full bio here.